These buses are an efficient media to target inter Emirate traffic and assure widespread advertising throughout UAE. These buses have a standard route through all the Emirates from Dubai, except in Abu Dhabi. They Offer high exposure and flexibility in advertising.




For Facts & Figures on UAE transit click here.

One of the most powerful advertising methods is a full wrap of a bus. The whole vehicle can now be covered in high resolution, colourful graphics, making brands stand out in today’s cluttered environment. The sheer size of a full wrap gives a brand enormous impact, and the high frequency of buses along our city-wide routes encourages people to instantly recall the brands featured, giving immediate recognition and consolidating consumer awareness of companies, products and services.

Moreover, brands can now target specific areas strategically to focus their advertising efforts by choosing specific bus routes for full wraps. In this way, buses promise what no other outdoor medium could previously achieve: focused and profiled advertising to a selected target market.

Budget conscious clients can harness the power of transit media with semi wraps, where the panels and back of a bus are packaged together. This media costs less and, although can’t be focused on selected routes, is very effective in carrying brand messages across the city. At 60% of the cost of a full wrap, many clients have capitalised on the semi wrap option to guarantee exposure on more vehicles, giving them the impact and frequency that their brands require.

This innovative idea ensures that your brand will always have a large following. Excellent exposure and high impact are achievable as buses and taxis travel and stop in front of the city’s slow moving traffic. With the use of innovative print materials including one-way vision perforated film, impact is guaranteed without adversely affecting creativity or compromising traffic safety. Although clients have started looking at back wraps for long-term branding, circuit campaigns of 10 or 20 back wraps have also proved very popular.

Mega reach and frequency is guaranteed by advertising on the sides of the buses. The full panel across the body of a bus is easily large enough to ensure that brands get maximum space to advertise and also benefiting from high profile exposure as the buses move throughout the city. Individual as well as multiple bus panels can be used for varying periods of time. While some clients use full panels on multiple buses for campaigns aimed at achieving high visibility over a short period, many clients now also reserve these panels on a long-term basis, with flexibility available for selected routes. The use of multiple panels over a period of two weeks instantly enhances the brand awareness of products and services as your message penetrates countless locations.